What it represents: Ah, the color of passion, anger and high blood pressure. Red is a primal color. It represents primal urges, like lust (“I must have you now!”) and fury (you know the phrase “seeing red,” right?). Yes, red is a commanding color: think of how stop signs get you to halt in your tracks and how you stand back when a red fire engine goes whizzing by.
What it represents: OK, orange is not exactly the easiest color to wear and it’s not the most common favorite color, but guess what? Orange is as sensual as it gets. Orange is a mellowed red — and it takes primal, lusty urges and mellows them with a softer vibe. Orange is the color of early attractions, emotional responses, and inner magnetism. Oh, and one other thing: orange is also close to gold, the color of success and wealth.
What it represents: Yellow is the color of the sun, vitality, power and ego... but it’s not a great indicator of romance. Watch out for self-centered, “me first” energy when someone prefers yellow to the rest of the rainbow.
What it represents: Here is the heart of the matter: green is the color of love. (It’s no coincidence that we make our money in the same color...) Green is the color of life and abundance — leaves, grass, plants — it’s all about growing, expanding, and living. So why don’t we give ferns instead of roses on Valentine’s Day? Because green is about expansive, humanistic love and acceptance, not bodice-ripping romance. What’s more, green is a nice-person color, a “do-gooder, be-gooder” kind of color. This person has a warm heart. Passion is probably in there somewhere, buried under their integrity and honor.
What it represents: Blue is a color of clarity, communications and charm. And regardless of the shade, this hue says: “I like to be understood.” On the downside, under stress, a “blue” person can send mixed messages, have trouble making up their mind, or just space out during conversations.
What it represents: Purple evokes the energy of illusion, imagination and fantasy. Or should we say purrrrple? Purple tends to inspire coyness, romance, flirtation and teasing — it builds anticipation with a dash of playfulness. The downside of purple is unrealistic expectations. Is it easier to live in your fantasy world than the real world? Some purple-lovers prefer it.
What it represents: White is light — the combination of all colors. White symbolizes purity (the traditional bridal dress, the christening gown) and spirituality. There’s a simplicity to it, too.
What it represents: Like white, black is a combination of all colors, but instead of purity, it represents the unknown, the unseen — mystery. Black basically holds back information... but there’s no denying that it has strong associations in our culture with “the dark side” and evil.