Thanks to romantic comedies and crappy comedians, we know that men are crude, shallow boors that only care about sex, and women are weepy sensitive hippies that only care about poetry and what's on the inside.
Like everything else in romantic comedies, this is bullshit. Some men are shallow and so are some women.
No, women are shallow in completely different ways, and it involves things like...
The Color Red (and Other "Power" Indicators)
Looks (but Not the Same Looks )
Muscles (but Not Too Much)
Money (but Not... Actually Yes it's Just Money)
Penis Size (but Not Length)