Tuesday, February 8, 2011

Global 2011: Supermarket Standoff: Potato Chips

A pack of Walkers "Salt and Vinegar"...Image via Wikipedia
We have embarked on a taste test tour of supermarket foods. We nibble, we score, and we share the results to help you avoid the paralysis of Brand Choice Overload. Today's topic: potato chips.

Bon Appetit's editorial headquarters is moving from Los Angeles and joining the small-but-sturdy web staff here in our New York office. Why is this important to you? We had double the amount of taste testers on the job last week for this supermarket standoff.

And we needed them. Eleven brands of potato chips is a lot of salt on the tongue. We only tested brands that are available nationwide (sorry, no UTZ), and stuck to straight-up fried chips. No baked versions, no wonky flavors; just potato chips. While we crunched and munched, dietitian Sandra Frank pored over nutrition labels, calculating which brands are the best--well, least bad--for you. Find both our winners for taste and Frank's picks for health after the jump.

Our Favorites for Flavor

#1 Zapp's Potato Chips

#2 Dirty All-Natural Potato Chips

#3 Wise All Natural Potato Chips

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