Saturday, July 28, 2012

Global 2012: All Windows 8 apps will offer a try-it-before-you-buy-it feature

Image representing Microsoft as depicted in Cr...Image via CrunchBase
There's nothing worse than shelling out a couple bucks on an app, only to find out that it's absolutely terrible, right? Well, Microsoft has a plan to eliminate "app regret" — when you're considering an app from the upcoming Windows 8 Store, you'll be able to try it for free for seven days before you have to shell out cash for it.

The free trial program may be a necessary tool for Microsoft to overcome the challenges posed by their house minimum: All Windows 8 apps will have a price tag of $1.49 or higher (up to $999.99). That's significantly higher than the Apple App Store's 99-cent minimum. Microsoft no doubt hopes higher sales prices will mean more revenue — after all, the company just posted their first ever net loss last quarter.

While you're able to return Android apps for a refund within 15 minutes of purchase, Microsoft is truly offering a real try-it-before-you-buy-it option. While this is no doubt exciting for future owners of Windows 8, the news may also affect other operating systems if it proves successful. After all, if the public responds favorably to a try-it-before-you-buy-it scheme, it may very well become the standard.

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