Thursday, April 26, 2012

Global 2012: Marvel's 'The Avengers' grosses P101-M in 2 days

Nick Fury in the alternate-universe imprint Ul...Nick Fury in the alternate-universe imprint Ultimate Marvel (Photo credit: Wikipedia)
Marvel's The Avengers” grossed a staggering P100.76-million in its first two days of release nationwide.

The film about the comicbook superhero team is on track to be the biggest-grossing movie in Philippine history as it heads to its first weekend when box-office attendance significantly surges especially since Filipino families enjoy spending time with their loved ones matching at the cinemas.

According to Victor R. Cabrera, managing director of Walt Disney Studios Motion Pictures Philippines, “Marvel's The Avengers” is already ahead of “Spider-Man 3” – which, until today, was the highest-grossing movie ever with its first-two days gross of P91.71-M in 2007.

Showing in 467 screens, “The Avengers” recorded the biggest receipts in SM North EDSA (P6,165,744), SM Mall of Asia (P5,085,714), SM Megamall (P4,310,903), Trinoma (P3,993,746), SM Cebu (P3,360,436), Glorietta 4 (P2,839,283), Newport (P2,454,528), Gateway (P2,287,513), Eastwood (P2,249,819) and SM Fairview (P2,182,793).

“Marvel’s The Avengers” features iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow who band together when an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon.


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