Global 2011: Supermarket Standoff: Potato Chips

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We have embarked on a taste test tour of supermarket foods. We nibble, we score, and we share the results to help you avoid the paralysis of Brand Choice Overload. Today's topic: potato chips.

Bon Appetit's editorial headquarters is moving from Los Angeles and joining the small-but-sturdy web staff here in our New York office. Why is this important to you? We had double the amount of taste testers on the job last week for this supermarket standoff.

And we needed them. Eleven brands of potato chips is a lot of salt on the tongue. We only tested brands that are available nationwide (sorry, no UTZ), and stuck to straight-up fried chips. No baked versions, no wonky flavors; just potato chips. While we crunched and munched, dietitian Sandra Frank pored over nutrition labels, calculating which brands are the best--well, least bad--for you. Find both our winners for taste and Frank's picks for health after the jump.

Our Favorites for Flavor

#1 Zapp's Potato Chips

#2 Dirty All-Natural Potato Chips

#3 Wise All Natural Potato Chips

http://shopping.yahoo.com/articles/yshoppingarticles/532/supermarket-standoff-potato-chips/

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Global 2010: 10 Brands Americans No Longer Love

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Americans do not merely love their favorite and most cherished brands, they love them. Consumers love Apple. They love the Mustang. They love Starbucks, and they once loved The Dallas Cowboys.

Brand loyalty involves emotions as much as it does the logical reasons people become loyal to products. These are the primary forces that allow the best brands endure. Times change and so do brand features. The best brands evolve and change with the people to whom they are important. It is as much an art as a science to consistently find the right mixture or price, design, and features.

24/7 Wall St. looked at a number of famous brands which have been among the most important in America.  We chose from this list ten brands which were highly regarded and to which millions of people had strong attachments. We then identified those which had fallen from the status of most loved brands to that of also-rans, if they were even still existing brands at all.

Here is the list of brands Americans no longer love:

1. Chrysler

2. Dell

3. Kmart

4. Firestone

5. Time Magazine

6. Timex

7. Maxwell House Coffee

8. Reebok

9. Merrill Lynch

10. MySpace

http://247wallst.com/2010/12/27/ten-brands-americans-no-longer-love/

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